Our agency specializes in building communities around brands. It is the sister agency of Consensus Inc., a firm with a 30-year history and legacy of successful and authentic community relations programs throughout California. We are the only marketing and PR firm in Los Angeles with deep-rooted experience and networks in community engagement programs. Our methodology is designed to go beyond simple “influence” or “engagement” and instead, seeks to convert stakeholder groups to be passionate co-creators of a company’s success. The new world of communications demands this new approach and to deliver success takes a keen understanding of how communities work.


We do our best work when we’re disrupting categories and creating new conversations. We don’t believe in passive platforms and communication – we proactively push messages and mantras to deliver results.


The distinction between online and offline is increasingly irrelevant to consumers. Our approach finds unique ways to connect with people in the real and digital worlds.


Nazan Armenian


Nazan brings decades of experience in media strategy, corporate positioning, and marketing. Her career spans two of the world’s largest PR firms, Burson-Marsteller and Fleishman-Hillard, at the latter specializing in helping start-up companies build their brands. As a senior vice president at Consensus Inc. she provided strategic counsel to clients on successful community relations programs, focused on building trust and brand loyalty for her clients. She has particular depth of knowledge and experience navigating communications in the real estate space in Los Angeles, running integrated PR and marketing programs designed to build communities around brands.

Andrea Campbell

Andrea Campbell

Vice President

Andrea develops creative PR strategies and campaigns to educate and engage people around civic issues, using both grassroots and digital methods of engagement. Over the last decade, she has successfully served public agencies, Fortune 500 companies and organizations in some of the most contentious and challenging environments - building support and awareness for projects and issues. She enjoys pushing the envelope to empower people to participate in their community in a way that fits into their lives and taps into their values.


Jennifer Rustigian


Jennifer is charged with determining the best way to infuse design and visuals to communicate messages effectively and powerfully for PUSH PR clients. She is passionate about bringing unique perspectives to her work and finds new ways to approach campaigns and storytelling to yield results. Jennifer is integrally involved with marketing efforts, and retains an active, hands-on approach in everything from the creation of strategic plans, to managing large creative teams. She provides creative direction for informational materials, websites and web applications, e-mail marketing campaigns, video and motion graphics animations.


Michelle Sinning


Michelle has served PUSH PR and its sister company Consensus, Inc. as a Senior Account Manager in media and community relations for nearly a decade. She is the principal of Sinning Communications, and brings more than 20 years of experience in PR, community relations, branding, advertising, social media and crisis response for projects in a variety of industry sectors including real estate development, transportation, economic development and renewable energy. Michelle manages and executes messaging, media relations, crisis and reputation management, social media outreach and neighborhood outreach strategies. She is an accredited member of the Public Relations Society of America. and serves on the board of directors for the Orange County Chapter of SMPS and the San Diego Chapter of Women of Wind Energy.


Anthony Wiktor

Creative Art Director

Anthony Wiktor is a seasoned vet in the design industry and currently leads his own digital design studio based in Los Angeles. He has traditional marketing and advertising experience, though his focus lies in digital where creating interactive consumer experiences for the web and mobile are at his core. Anthony’s portfolio showcases a range of exceptionally well-crafted campaigns for national brands and local businesses. He has won multiple awards for both web design and branding. He has received degrees in design from Columbia College Chicago and Woodbury University, and was recently featured as an Industry Expert in Web Designer Magazine’s Hot 100 issue.

Screen Shot 2015-10-13 at 2.15.37 PM

Ara Soudjian

Video Director/Producer

Ara Soudjian is an award-winning filmmaker and owner of Friendly Filmworks whose creative vision and talent have garnered him several awards and a reputable role in the commercial and music video industry. He has worked with big names such as Sony Music, Warner Bros. Records, Gatorade, Ralph’s and LA Metro. In 2010, Ara directed and produced a short film, “A Nice Old-Fashioned Romance” which premiered at the prestigious Los Angeles Shorts Festival along with several other festivals in the U.S. and Canada. Ara has also produced commercials for the Latino rock band, Kinky, for the Rock the Vote Campaign and for Perez Hilton’s La Coacha Music Video Parodies. Ara is part Armenian-American and part Mexican-American with a rich understanding of the history, culture and heritage of both communities.

Diran Yanikian

Diran Yanikian

Digital Strategist

With a decade of experience managing development teams and consulting on technology, Diran Yanikian provides businesses with valued perspective on how to use the web to promote growth. A dedicated advocate and avid user of online technologies, Diran has built a successful career seamlessly bridging business and technology to generate measurable results for the clients he serves.

Diran is the founder of Dirango, a digital marketing agency that advises large companies and government organizations on using data to grow their presence online. He is also the founder of Check My Pics, a SaaS startup that helps photographers track when their photos have been found on other websites. Diran currently resides in Los Angeles, where he graduated from the California State University of Los Angeles with high honors in Engineering. He also gives back to his community advising for non-profits like Birthright Armenia and Hive.