PUSH PR worked with 1st Century Bank, a privately held community bank in Century City to develop strategic and creative marketing plan for their ten year anniversary. PUSH proposed a brand refresh and a logo redesign to take 1st Century bank into the next ten years. The design process started with a 360 phase of design research. PUSH interviewed the entire 1st Century Bank executive team to understand unique business perspectives and goals. We then developed core messages along with distinct design directions to reflect the exceptional service and energetic team 1st Century Bank is known for. Invested in You, Prosper, and Make a Statement each reflects pillars of the brand and their commitment to customer service and success.
The final redesign look and feel was rolled out in 2015 with the launch of building signage in Beverly Hills. It is also reflected in the new 1st Century Bank website.