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Columbia Square & Tribeca West Acquisition

Following the successful announcement of the Sunset Media Center, Kilroy Realty engaged PUSH to develop a media strategy to announce two acquisitions it was preparing to make in Los Angeles in October 2012: Columbia Square in Hollywood for $65 million, and Tribeca West in West Los Angeles for $73 million. The acquisitions were both high profile and confidential. PUSH also developed a list of third party sources that could be reached for comment by the media that included then Councilmember Eric Garcetti and the Los Angeles Economic Development Corporation and secured a full feature story in the Los Angeles Times by veteran real estate reporter Roger Vincent, as well as feature stories in the Wall Street JournalHollywood Reporter, popular real estate blog Curbed LA, and many other online publications.