“Innovation Lives Here” Campaign for Colorado Center, Santa Monica

PUSH PR developed a video and digital brochure to focus on the campus amenities, the community and culture of the Equity Office Colorado Center project in Santa Monica. Home to Hulu, HBO and other innovative companies, the storytelling focuses on the importance of company culture and how the workplace environment is a key ingredient to building and sustaining that culture. These pieces are part of an ongoing program to engage and build a community around the Colorado Center brands and promote the culture and values of that community. This includes ongoing engagement with neighboring communities, promoting bike-sharing programs, and an ongoing program to promote Transportation Demand Management in collaboration with the City of Santa Monica. PUSH PR also designs and distributes a monthly newsletter and organizes an annual community meeting onsite to engage stakeholders in neighboring residential areas.