“Kilroy is Here – Big Time”

PUSH helped Kilroy Realty secure media coverage in the ninth largest media market in the country. As the second largest operator of commercial office space in San Diego for over 14 years, Kilroy Realty received little recognition in the San Diego market. PUSH developed an ongoing strategy to pitch articles regionally that focused on the company’s corporate sustainability efforts and tell the story of Kilroy in San Diego from a broader perspective. Articles included a major profile piece in the San Diego Union Tribune titled “Kilroy is Here — Big Time.” PUSH also secured ongoing coverage in San Diego Loves Green, Carmel Valley News, Del Mar Times, and the San Diego Business Journal for Kilroy’s philanthropic partnership with Rozalia Project, an organization committed to ocean clean-up; and for a social media campaign that launched the Green Office Pledge, a social campaign that was promoted via a Twitter Party to the “green” community in San Diego.