Colorado Center “New Year, New Name”

When Yahoo! Center in Santa Monica changed its name to Colorado Center, the property owners wanted to announce the new name to the broker community as the new building signage was installed. PUSH created a motion-graphic video to unveil the name with a concept focused on wordplay with letters in the new name, which were incorporated with tag lines. Still photos of the property were used to show familiar qualities of the property to subtly show that it was indeed the Yahoo! Center property, but had a new name.