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Sustainability Twitter Party

Because we love Twitter (and we love parties and being green even more), PUSH developed a strategy to throw a Twitter party online to digitally promote brand awareness and the sustainability message to a wider audience. With the Sustainability Twitter Party, users participated live for one hour by using the hashtag #GreenSD and interacting with @kilroygreen to share perspectives on what being green means. Participants also shared green trends they observed in their own communities, and how employers are helping people “go green” in the workplace. The Twitter party was the first of it’s kind promoted to a San Diego audience.