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Sunset Media Center Media Announcement with PitchEngine

To prepare Kilroy for a major announcement of a $79 million acquisition of a 22-story, Class A office building in the heart of Hollywood, PUSH developed a media strategy and utilized cutting edge media software PitchEngine which allows for sharing digital content, photos, and links easily with the media. The PitchEngine newsroom was sent to reporters via email with a link to the newsroom and included all details of the acquisition and project renderings the media used in their coverage. PUSH secured a full feature in the Los Angeles Times by veteran real estate reporter Roger Vincent, as well as feature stories in the Hollywood Reporter, popular real estate blog Curbed LA, Globe Street, and many other online publications.